This master thesis focuses on finding the right way to optimize and to apply mix of communication methods for selected tradesman, Rostislav Stork, who's involved in the sale of sports equipment. The main goal is to analyze the current state of marketing communication in selected company and to find the right method of communication policy, which will increase the volume of goods sold and, at the same time, increase profits. This work is systematically divided into three main parts. The first part describes theoretical background, which is then used as a base for following parts. The second part includes analysis of the selected company and its surroundings. The last part contains the details of suggested design of a specific communication mix, which will be applied consequently.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223997 |
| Date | January 2013 |
| Creators | Čechová, Andrea |
| Contributors | Regináč, Jozef, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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