This paper deals with theory of cultural differences, specifically cultural differences in web design. This paper aims at websites of investment promotional agencies (IPAs) and its target is to find out whether IPA's websites reflect national culture of representing country, so there is a kind of cultural divergence, or if cultural convergence prevails. The research is based on assumptions and theories of Dutch scientist Geert Hofstede and content analysis is used as a research method. The results imply cultural convergence among websites of IPAs and at the same time influence of Western countries is noticeable. Cultural differences, websites, design, investment promotional agencies, Geert Hofstede.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193628 |
| Date | January 2013 |
| Creators | Rytina, Jan |
| Contributors | Kincl, Tomáš, Charvát, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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