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Uplatnění marketingu v řízení firem / Marketing Utilization in Company Management

The aim of diploma thesis is an analysis of HR marketing focusing on university students using the example of selected company. The theoretical part deals with an explanation of general terms continuing to concrete description of used analysis. Analyses in the practical part are followed by recommendation to improve the current situation of HR marketing focused on university students in selected company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224892
Date January 2015
CreatorsDoubrava, Tomáš
ContributorsHeinz, Vít, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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