ELEKON, ltd. is a stable firm which is active on the well-developed market with industrial clocks. Commercial successes of recent years have moved us to the position of the market leader for most of the products in the Czech and Slovak Republic. Because most of the SBUs does not provide for a chance of raising sales in the future, brings the subject of this business plan a new possibility for diversification of the product portfolio and further growth of the company. While developing the product it is possible to make use of experience gained while developing a similar product – digital clock of a DC series. The same technology of depicting data (LED), utilization of the identical construction of mechanical parts, the same parts of electronic circuits and similar principles of the software function will make it possible for acceleration of the development and lowering costs. The present state of the product development, which has been achieved by a purchase of know-how from a co-operating firm, enables usage of the text depiction in a simple effects mode and simple digital clock mode. The estimated current size of the market with information panels in the Czech Republic reaches at least ten millions of Czech crowns. We assume the market is growing, because of increasing quantity of inquiries as well as the turnovers of competitors. The demand for clocks with alpha-numeric depicting comes from both the Czech market, which is catered for by our firm, and from foreign companies, which belong to the competence of the group MOBATIME. In the last year the first order was provided for a county court of a total volume of 1.150.000,- CZK. This one-off sale generated surprisingly operation profit of approximately 430.000,- CZK. So far an amount of 150.000,- CZK has been invested into the product development. Putting the business plan to practice and including information panels among our products is an opportunity for further growth of the company. This will also become less dependent on its main commodity – the industrial clock.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221957 |
| Date | January 2008 |
| Creators | Novák, Pavel |
| Contributors | Urs Moser, Dipl.Ing., ETH, Němeček, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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