The diploma thesis is a business proposal for the establishment of a business in the field of psychological-career testing. These are services that will help predominantly the last years of primary school pupils to determine which career paths to go further The business plan includes the process of establishing the company, defining the market environment, competition, marketing and promotional strategy along with the sales concept. The financial plan evaluates the economic success of the proposed business. Subsequently, the results of the work are useful as a basis for the company executives as well as for product and service creators.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:400243 |
| Date | January 2019 |
| Creators | Fejfuša, David |
| Contributors | CIA, Tomáš Golda, MBA,, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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