During the past ten years public relations becomes very important for an university. The recent rapid development of the Internet has change the relations berween the universities and the publics. Among many applications of Internet, the World Wide Web has become a new medium for universities. The study conducted a content analysis of Taiwan 142 university websites,in order to know how universities use websites to prove the relations brtween the universities and the publics.
After studied many researches, we find ¡§target publics¡¨ and ¡§interactivity¡¨ and ¡§public relations communication information¡¨ to approach the content of websites.The results indicated that in terms of the design of target public category,¡¨admission student¡¨ and ¡§alumni¡¨ were more adopted by universities. The results also indicated that in terms of the design of interactivity category
,¡¨personal-choice¡¨ and ¡§user support¡¨ were more adopted by universities.
According to the research, comparison with different types of university, the results indicate that national universities more adopted ¡§Office of research¡¨ categories than other typies of university.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0729105-102513 |
| Date | 29 July 2005 |
| Creators | Wang, Sin-chang |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729105-102513 |
| Rights | withheld, Copyright information available at source archive |
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