This study has presented an exploratory look into the Russian public relations professional atmosphere. The evidence suggests that Russian public relations in the main business centers, Moscow and St. Petersburg, is westernized and practitioners, to some degree, utilize Grunig’s four models of public relations, the cultural interpreter and personal influence models, and exhibits Hoftstede’s cultural values. The results also indicated that Russian culture and history influences their public relations practices / Department of Journalism
Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:123456789/193802 |
Date | January 2009 |
Creators | Pysh, Danya L. |
Contributors | Pritchard, Robert S. |
Source Sets | Ball State University |
Language | eng rus |
Detected Language | English |
Format | i, 102 p. : digital, PDF file, col. ill. |
Source | CardinalScholar 1.0 |
Coverage | e-ru--- |
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