M.Ed. (Education Management) / Research has undoubtedly shown that negative perceptions exist among a broad spectrum of the population concerning the provision of meaningful education by the Department of Education and Training (DET). This is largely due to boycott actions on the part of teachers and students/pupils as well as vandalism of school property and disruption of schools which started in 1976 and reached a climax in the mid eighties. It is imperative that this view of the so-called "gutter education" which the DET provides, be rectified. The Directorate of Liaison Services of the DET is directly responsible for the establishment of a positive image and therefore should be responsible for resolving issues which pertain to this negative image of the DET. The purpose of this study is to investigate the management skills of the Directorate Liaison Services of the DET in order to devise a structurally justified system of management for the optimal use and development of the existing human and financial resources of the Directorate. Through sound management profound images of one of the largest Departments of Education in the RSA can be established. This should ultimately encourage students to adopt a more positive view towards education and establish a pedagogic climate in schools. Although it might not be apparent (at present) what the long term effect of educated youths will be, serving as a catalyst for political, social and economic stability in the RSA, every possible means should be investigated to equip the youth for the challenges of the future. From the study it is clear that: * Liaison Services of the play in the establishment the broad public of the provides. DET has an important role to of positive perceptions among type of education which it provides. * A great variety of media are at the disposal of the DET to convey a more acceptable image. * I Liaison Services of the DET should have as its first priority the abolition of negative perceptions and the establishment of positive ones. * The DET receives the largest portion of the annual educational budget and is thus in a favourable position to provide more educational resources to pupils under its jursidiction. * All the necessary structures for effective management have already been established within the Directorate : Liaison Services in the DET. These structures have merely to be streamlined and used optimally in formulating the correct messages for the public which indicate the DET's positive commitment towards education. * Strategies for the advancement of communication skills have been suggested. It is evident that an approach concentrating on continuous contact and feedback with the emphasis on pro-active rather than reactive action is essential for effective communication.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:11344 |
| Date | 04 June 2014 |
| Creators | Dreyer, Dennis Charles |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
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