Return to search

A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public opinion. There is a lack of understanding by hotel management of the potential and scope of public relations programs.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc504081
Date05 1900
CreatorsMilacek, Barbara J.
ContributorsKim, Tae Guk, Arnold, Verna A.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatv, 84 leaves, Text
CoverageUnited States - Texas - Dallas County - Dallas
RightsPublic, Milacek, Barbara J., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

Page generated in 0.0019 seconds