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Marketing města Rejštejn / Marketing of the town Rejštejn

The topic of this thesis is the marketing of the town of Rejštejn in the Bohemian Forest. In 2007, the town regained the status of a town, which could be the first step in restarting socio-economic development and supporting tourism. The thesis focuses mostly on a detailed analysis of the current use of the marketing mix, whose results enable for suggesting future improvements in the marketing of the town of Rejštejn.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11788
Date January 2008
CreatorsHlaváčová, Veronika
ContributorsPeková, Jitka, Kadeřábková, Jaroslava
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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