The thesis deals with measuring impact of documentary films on attitudes and behavior of the audience. The theoretical basis of this thesis is the assumption that social impact is a dynamic process where the engagement of an individual can lead to change of attitudes and behavior, and the individual's influence on others can change the society. Another assumption is that the impact on an individual is influenced by emotional and rational involvement. The third assumption is that the impact on the viewer changes over time when the extent of short-term impact after seeing the movie is bigger than extent of the impact measured with delay. The analytical part is devoted to the application of the method of repeated questioning, which allows to capture the development of the impact on the viewer over time. Within this thesis, a secondary analysis of quantitative data gathered in research of impact of films on ecological topic screened in film festival One World has been conducted. In addition, a thematic analysis of the in-depth interviews was conducted. These interviews have been carried out in order to establish the reasons and ways in which films impact the viewers. The conclusion of this thesis is that differences can be observed between the short and long-term impact on viewers in specific areas of...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:357637 |
| Date | January 2017 |
| Creators | Půlpánová, Petra |
| Contributors | Remr, Jiří, Jeřábek, Hynek |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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