The scope of this work is to realize a good business plan of a Czech-Italian publishing house of a children's book that could demonstrate the success and viability of the project. In the theoretical base, the structure of a business plan and the content of its single parts will be analyzed. In the practical application, the specifics of a publishing business and book market will be described. Afterwards a concrete business plan including in particular the analysis of company environment, marketing plan, implementation plan and financial plan will be created. In the end the risks will be evaluated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:200319 |
| Date | January 2012 |
| Creators | Ivanová, Klára |
| Contributors | Syrovátka, Oldřich, De Tommaso, Valeria |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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