<p><p>This paper is based on the concept that Values drive value, a theory investigated by Bo Enquist and his colleagues at CTF in Karlstad. Our research attempts to see if the values of a supplier really matter to the purchaser.</p><p> </p><p>The focus of our research is two organizations that have official values that play a major part in the organizational decision making, culture and marketing. Currently there is a consensus that the culture is an essential factor in creating successful businesses.</p></p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:kau-3784 |
| Date | January 2009 |
| Creators | Lilja, Marcus, Bergsten, Andrea |
| Publisher | Karlstad University, Faculty of Economic Sciences, Communication and IT, Karlstad University, Faculty of Economic Sciences, Communication and IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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