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Marketingové aktivity ELKO Elektro s.r.o. / Marketing Activities of ELKO Elektro s.r.o.

This diploma thesis deals proposals to improve the marketing activities of the company based on our assessment of the current situation. The theoretical part defines the various concepts of marketing mix and describes its tools. This section further describes communication mix and its individual parts. Analytical part is focused on assess the overal situation of a specific company. In the end of this thesis recommendations are proposed mainly for new communication mix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225315
Date January 2015
CreatorsKobližková, Markéta
ContributorsKopecký, Martin, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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