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Kniha jako součást kultury: Jak knihy vnímá generace Y a jak je prezentují média / A book as part of culture: The perception fo books by the generation Y and their representation in the media

The goal of this thesis is to clarify the status of books in the current Czech culture using scientific methods. Since there are many possible ways to achieve this widely defined goal, it was necessary to choose certain methods (and therefore an overall angle of the examination). Two specific methods were selected - a questionnaire for members of Generation Y and media analysis of culture sections of the Czech daily newspapers, Mladá fronta DNES and Právo during the months of June and December of 2017. Theoretical background, description of the methods and explanation of all the key terms are part of the theoretical section. The objective of the questionnaire is to map reading preferences and habits of young readers. The questions are focused on qualitative and also quantitative aspects of book reading. The overarching objective of the media analysis is to provide an accurate image the media paint about books. This will be achieved by thorough examination of all the articles that mention them. Just like with the questionnaire, qualitative and quantitative aspects will be tracked.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:398306
Date January 2019
CreatorsKrumphanzl, Filip
ContributorsHalada, Jan, Čeňková, Jana
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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