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Santa's little helper : En kvalitativ intervjustudie om persuasive technology inom ekologisk hållbarhet.

The climate change that has been noted since industrialism and that we see today are widespread, rapid and increasingly clear. In order to keep the earth within its planetary boundaries, research is focusing on different solutions, where technological development is a leading component. One area that has developed dramatically in the last decade is persuasive technology. The technology is extremely popular, and within ecological sustainability countless ICT-applications have been developed with the aim of supporting users' transition to sustainable living. Despite its popularity and potential, the challenges that exist for the technology are not reflected in the research within the field. This study aims to identify challenges for persuasive technology within ecological sustainability, as well as, based on The Fogg Behavior Model, investigate how these challenges affect the efficiency of ICT-applications that apply the technology. To answer the study's research questions, qualitative semi-structured interviews with four researchers within the field were conducted. The results were then analyzed with the help of previous research and Fogg's Behavior Model for Persuasive Design, which is the theory of the thesis. In summary, it can be stated that the study identified seven challenges with persuasive technology in ecological sustainability, and that these affect the efficiency of ICT applications in various ways.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-467755
Date January 2022
CreatorsRynefors, Sara, Woodcock, Anna
PublisherUppsala universitet, Institutionen för informatik och media
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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