The thesis is focused on specifics of quality and customer satisfaction in health care. The theoretical part of the thesis summarizes the status of this issue in the literature; it compares theoretical approaches to quality that are generally applied and approaches that are recommended by authors for the health care sector. This part uses the Czech and foreign literature. The practical part of the thesis provides an overview of a current state of health care facilities, presents characteristics of the society where the research was conducted and its products. A satisfaction customer research is presented on a concrete example of a private eye care facility. Outcomes of the research are analyzed. Data obtained by the analysis are synthesized, the conclusion is made and further actions are suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:164010 |
| Date | January 2012 |
| Creators | Pravdová, Magda |
| Contributors | Plášková, Alena, Hodyc, Daniel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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