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The Art and Science of Data Analysis

This thesis aims to utilize data analysis and predictive modeling techniques and apply them in different domains for gaining insights. The topics were chosen keeping the same in mind. Analysis of customer interests is a crucial factor in present marketing trends and hence we worked on twitter data which is a significant part of digital marketing. Neuroscience, especially psychological behavior, is an important research area. We chose eye tracking data based on which we differentiated human concentration while watching controllable (video game) videos and uncontrollable (sports) videos. Currently, cities are using data analysis for becoming smart cities. We worked on the City of Lewisville emergency services data and predicted the vehicle-accident-prone areas for development of precautionary measures in those areas.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc1157624
Date05 1900
CreatorsDaita, Ananda Rohit
ContributorsNamuduri, Kamesh, Guturu, Parthasarathy, Mai, Bin
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatvii, 31 pages, Text
RightsPublic, Daita, Ananda Rohit, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved.

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