This thesis deals with the design of communication strategy for Brno pharmacy U lazní. The task is to assess the current status and on the results of the analysis suggest appropriate measures in order to improve and streamline communication mix of the company. A part of this thesis is the evaluation of information with application of fuzzy logic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224403 |
| Date | January 2014 |
| Creators | Stehlík, Petr |
| Contributors | MBA, Petr Adamus,, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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