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Analýza vybrané firmy / Analysis of the Selected Company

The aim of this thesis is to evaluate conditions of the selected company by means of analyses of the internal and external environments, including the SLEPTE macroeconomic environment analysis, Porter's Five Forces Analysis, the fundamental analysis and SWOT analysis for a selected period. The execution of the analysis is preceded by a theoretical part, which includes an explanation of the principles of the analyses. The result of these parts is an implementation of executed analyses, information about specific conditions of the company and a suggestion of recommendations, which would improve the efficiency of the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224408
Date January 2014
CreatorsZezulová, Lucie
ContributorsPleva, Jan, Hanušová, Helena
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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