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Analýza firmy vybranými metodami / Firm Analysis by Different Methods

This Diploma Thesis deals with an analysis of the company made by selected methods. External environment of the company is analysed using PESTLE analysis and Porter’s five-factor model. The internal environment is analysed by means of Kralicek Quick test and Fundamental analysis. SWOT analysis represents opportunities and threats of the external environment with the strengths and weaknesses of the company. The proposal of betterment of the company’s economic management is designed on the basis of the SWOT matrix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223697
Date January 2012
CreatorsSvojanovská, Iveta
ContributorsMgr.Jana Rošková, Hanušová, Helena
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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