The subject of this master's thesis is the analysis of the external and internal environment of Seats, a company operating on the automotive market. For the assessment of its current position, there were used the SLEPTE analysis, Porter´s five forces model, model 7S, and selected financial analysis methods. The results of these analyses are summarized in a SWOT analysis. Based on the executed analyses, recommendations to improve the company's economic situation have been suggested.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377586 |
Date | January 2018 |
Creators | Krčmářová, Jana |
Contributors | Pražák, Vítězslav, Hanušová, Helena |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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