How can the KCRC improve its competitive edge in open competition?.

Description

by Pang Kin-Man, James. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 25-26). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENT --- p.viii / Chapter / Chapter I. --- BACKGROUND AND STATEMENT OF THE PROBLEM --- p.1 / A History of the KCR --- p.1 / A New Era for KCR --- p.3 / The Market Profile --- p.4 / The Evolution of Open Competition --- p.9 / Social Changes --- p.9 / Economic Changes --- p.10 / Political Changes --- p.10 / Declining Competitive Advantage --- p.11 / The Business Problem --- p.12 / Market Segmentation --- p.12 / Peak Hour Services --- p.14 / Non-peak Hour Services --- p.14 / Aims of the Project --- p.15 / Chapter II. --- RELATED LITERATURE： CRITIQUE AND BIBLIOGRAPHY --- p.17 / Related Literature --- p.17 / Fare --- p.17 / Services and Facilities --- p.19 / Overall Image --- p.22 / Bibliography --- p.25 / Chapter III. --- METHODOLOGY --- p.27 / Exploratory Research --- p.27 / Data Collection --- p.28 / Secondary Data --- p.28 / Primary Data --- p.29 / Questionnaire --- p.29 / Sampling Design --- p.29 / Information Sought --- p.31 / Pretest and Revision --- p.32 / Data Compilation and Analysis --- p.32 / Chapter IV. --- FINDINGS --- p.33 / The Secondary Research --- p.33 / Market Share of the KCR --- p.33 / The Peak-hour and Non-peak-hour Segments --- p.34 / Attitudes of Passengers in the Peak-hour Segment --- p.36 / The Primary Research --- p.37 / Demographics of Respondents --- p.37 / Travelling Habits in the Non-peak-hour Segment --- p.38 / Criteria in the Non-peak-hour Market --- p.43 / Awareness of Places in the NT --- p.45 / Consideration of Using KCR in Leisure Time --- p.47 / Conclusion --- p.49 / Chapter V. --- SUMMARY AND IMPLICATIONS --- p.52 / Summary --- p.52 / The Competitive Forces --- p.52 / Alert to Changes --- p.54 / Recommendation --- p.54 / A Positioning of the Corporation --- p.54 / The Objectives --- p.55 / Focusing on the Non-peak-hour Segment --- p.56 / Differentiation in the Peak-hour Segment --- p.57 / Recommended Strategies --- p.57 / Strategies for the Non-peak-hour Market --- p.58 / Strategies for the Peak-hour Market --- p.60 / Long-term Strategies --- p.63 / Appendix / Chapter A. --- Questionnaire for KCR Non-peak-hour Passenger Attitude Survey (English Version) / Chapter B. --- Questionnaire for KCR Non-peak-hour Passenger Attitude Survey (Chinese Version) / Chapter C. --- Summary Tables for KCR Non-peak-hour Passenger Attitude Survey

Links & Downloads

1. cuhk:318852
2. http://library.cuhk.edu.hk/record=b5887123
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318852

Tags

Railroads

Railroads--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318852
Date	January 1992
Contributors	Pang, Kin-Man James., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English, Chinese
Detected Language	English
Type	Text, bibliography
Format	print, viii, 64, [55] leaves : ill. ; 30 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)