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Optimalizace prodeje jízdních dokladů v železniční stanici Praha hlavní nádraží / Travel ticket sales optimization at Prague Main Railway Station

This Master's Thesis concerns the travel ticket sales at Prague Main Railway Station. Based on a detailed analysis of provided data, its aim is to put forward suggestions on how to optimize travel ticket sales. Through evaluating the volume of travel tickets sold within the given time period and the number of open cash-desks, along with a cost analysis of sales channels, this thesis reaches its final conclusions. Microsoft Excel was the main analysis tool for compiling graphs. A sound knowledge of the current legislation which is stated in the theoretical part is necessary to help draw the right conclusions. This Master's Thesis, then, chiefly proposes informed suggestions on current sale process optimization in the ČD Center of Prague Main Railway Station.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73388
Date January 2010
CreatorsKuběnová, Eva
ContributorsZelený, Lubomír, Prokop, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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