The diploma thesis is focused on the comparison of goodwill values of two construction companies. The theoretical part describes the basic knowledge and principles they are required to terminated the value of goodwill. Furthermore, terms such as marketing planning and questionnaire creation are explained. In the practical part, selected methods are used to terminate the value of goodwill. Subsequently, five questions are set and the questions are tested. Based on the analysis results is proposed marketing strategy at the end of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:409898 |
| Date | January 2020 |
| Creators | Ondrejčík, Matúš |
| Contributors | Budíková, Michaela, Dohnal, Radek |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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