Colleges and schools in today??s competitive marketplace must not only be
cognizant of student and faculty recruitment, but also of their positioning in rankings.
This thesis seeks to determine how the use of strategic communications can play a role
in increasing student applications, the quality of student applications and funding
resources; thereby, increasing their rank as determined by the U.S. News and World
Report. It is believed that an in-depth strategic communications plan committed to paper,
and resourced properly, can increase each of these areas. Specifically, this research
examined the top 50 ranked schools in public affairs to determine the relationship
between top ranked schools and their communications departments and each of their
uses of strategic communications as defined as the long-term planning, implementation
and research of the use of public relations, marketing, and advertising.
| Identifer | oai:union.ndltd.org:tamu.edu/oai:repository.tamu.edu:1969.1/2399 |
| Date | 29 August 2005 |
| Creators | Hoefelmeyer, Karla Sue |
| Contributors | Walters, Lynne |
| Publisher | Texas A&M University |
| Source Sets | Texas A and M University |
| Language | en_US |
| Detected Language | English |
| Type | Book, Thesis, Electronic Thesis, text |
| Format | 144899 bytes, electronic, application/pdf, born digital |
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