My thesis is focused on Czech Association for Rare Diseases funding. Primary objective was to create fundraising strategy for this organization. This strategy is now financed mainly by pharmaceutical companies, which causes conflict of interests. Secondary objective was to propose suitable marketing communication strategy. To achieve these goals, it was neccessary to clarify theoretical knowledge of nonprofit institutions first. In practical part of my thesis I select companies, which, I believe, could profit from cooperation with Czech Association for Rare Diseases most. There are also few ideas stated about communications and PR improvement of Czech Association for Rare Diseases.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191914 |
| Date | January 2012 |
| Creators | Pelcová, Martina |
| Contributors | Lhotáková, Markéta, Kučera, Vojtěch |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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