The thesis is focused on creating an advertising campaign for a figure skating club Plzeň. The work is divided into two parts - theoretical part and a practical part. The theoretical part of the thesis defines the basic terms and defines the building of advertising campaigns. The practical part on the knowledge gained from the theoretical part describes in detail the process of planning an advertising campaign. On this basis, the campaign is implemented and the results are then evaluated. The last part of the thesis gives suggestions for improvement campaign in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:174194 |
| Date | January 2014 |
| Creators | MUŽÍKOVÁ, Lucie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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