by Kwong Wai-Shing. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 63-65). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENT --- p.vii / CHAPTER / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- LITERITURE REVIEW --- p.5 / Familiarization with the Subject --- p.5 / SWOT analysis --- p.5 / Review of Financial Statements --- p.6 / Ratio Analysis --- p.6 / Trend Analysis --- p.7 / Non-Financial Indicators --- p.7 / Criteria to Choose Indicators --- p.9 / Financial and Non-Financial Indicators Used for Evaluating Real Estate Agents' Performances --- p.9 / Five Forces Model --- p.10 / Threat of Entry --- p.10 / Threat of Substitute --- p.11 / Suppliers --- p.11 / Buyers --- p.12 / Rivalry --- p.13 / Chapter III --- METHODOLOGY --- p.14 / Sources of Information --- p.14 / Chapter IV --- THE PROPERTY MARKET --- p.16 / Objective --- p.16 / Before the 90s --- p.17 / 1994 --- p.18 / 1995 --- p.19 / 1996 --- p.19 / 1997 --- p.20 / Chapter V --- THE REAL ESTATE AGENCY INDUSTRY --- p.22 / Objective --- p.22 / Functions of Real Estate Agents --- p.23 / Analysis by the Five Forces Model --- p.25 / Threat of Entry --- p.25 / Government Regulations --- p.25 / Substitute Services --- p.26 / Multilevel Marketing Agency Firms --- p.26 / Property Auctions --- p.27 / Newspaper Advertisement --- p.28 / Suppliers --- p.29 / Property developers --- p.29 / Mass media corporations --- p.29 / Customers --- p.30 / Rivalry --- p.30 / Chapter VI --- THE TWO COMPANIES --- p.32 / Objective --- p.32 / Centaline --- p.32 / Midland --- p.33 / Development and Competition: 1995 - 1998 --- p.33 / To List or Not-to-List --- p.33 / Midland's Strategy --- p.34 / Management Philosophy of Shih --- p.36 / Centaline: Battle between Former Business Partners --- p.37 / Information Technology Battle --- p.38 / Midland was Acquired by Parkview Group --- p.40 / Agents Faced Closure --- p.41 / Earthquake in Midland's Management --- p.43 / Estate Agency Licensing Plan --- p.44 / Agency Licensing - Another Battle --- p.44 / Chapter VII --- ANALYSIS --- p.46 / Objective --- p.46 / Evaluation on performances --- p.46 / Evaluation on Strategies --- p.47 / SWOT analysis to the two companies --- p.48 / Strengths --- p.48 / Weaknesses --- p.49 / Opportunities --- p.50 / Threats --- p.51 / Chapter VIII --- CONCLUSION --- p.52 / TABLES --- p.54 / BIBLIOGRAPHY --- p.63
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322466 |
| Date | January 1999 |
| Contributors | Kwong, Wai-Shing., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 65 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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