This thesis deals with the issue of establishing a real and competitive business in the field of not only psychic but also physical health. The foundation of the project is a well-designed business plan. The business will deal with regenerative and nutritional activities through all kinds of exercise, massage, physiotherapy and nutrition counselling, and will serve sportsmen as well as the general public. In the thesis were used well-known analyses such as Porter's Five-Strength ůnalysis, PEST ůnalysis, SWOT ůnalysis and Qualitative Research Survey. The aim of this thesis was to create a business plan that would be competitive and offer services that people are interested in.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377607 |
| Date | January 2018 |
| Creators | Halouzková, Radana |
| Contributors | Bumberová, Veronika, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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