The thesis deals with regional brands and their role in the consumer food market, where the theoretical part to the introduction explains the basic concepts related to consumer behaviour and respect for regional consumer brands. The following is an explanation of concepts such as food quality, safety and support local producers and what is imaginable about concepts of brand and regional brand. The theoretical part is further given literary review of selected regional brands in South Bohemia, Czech Republic and European union countries (selected neighbouring countries of Czech Republic), which is finally complemented by a clear analysis of regional labelling. In the practical part was created questionnaire, a total consisting of 25 questions that answered respondents, who were elected on the basis of the quota selection method, where the main criterion was the age of respondents. The aim of the survey was to determine the most important regional brands and their position on the regional consumer market of South Bohemia.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317412 |
| Date | January 2017 |
| Creators | ŽÁK, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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