Diploma thesis deals with regional branding that contributes to regional development and sustainable tourism. The first part discusses the effects of tourism in a region and the principles of sustainable development. Further it describes in detail how the system of regional labelling works and who is in charge of it. In addition the examples of good practice from abroad are included. The main part of the thesis focuses on a brand called "PRÁCHEŇSKO regional product". The aim of the thesis is to find out what the attitudes of visitors in the Prácheňsko region towards certified regional products are. Therefore the research through questionnaires among visitors, manufacturers, official vendors and service providers was conducted.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:200163 |
| Date | January 2013 |
| Creators | Jakubcová, Barbora |
| Contributors | Jarolímková, Liběna, Valentová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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