In recent years, MICE (Meeting, Incentive, Convention and Exhibition) industry has sparked the market all over the world. Its enormous economic marginal benefits have been supposed to form a strategic industry to inspire local economic growth and to make up the lost of traditional industry.
In order to develop the ¡§South and North Dual Core¡¨ policy as well as to carry out regional market, Taiwanese government has input tremendous investment to construct ¡§Kaohsiung World Trade Center and Convention Center,¡¨ which will be completed in 2010 on schedule.
This study is to analyze the key factors to bring MICE industry to success by case studies of Hannover, Chicago and Shanghai city plan. It also follows the mechanisms of Delphi approach and TOWs Matrix were applied to obtain the opinions from professionals, which then to be concluded into five strategies:
1.Environment strategy
2.Public Administration strategy
3.Operation and Management strategy
4.The Third Sector strategy, and
5.Human Resource Cultivation strategy
The results of this study wish to be good reference for Kaohsiung City, Kaohsiung and Ping-tung Countries to initiate development policy in MICE industry.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0206107-161952 |
| Date | 06 February 2007 |
| Creators | Chang, Ya-ling |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0206107-161952 |
| Rights | not_available, Copyright information available at source archive |
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