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Hodnocení efektivity marketingových kampaní / Evaluation of the effectiveness of marketing campaigns

The goal of the dissertation called "Evaluation of the effectiveness of marketing cam-paigns" is to describe, analyze, and with usage of Data Envelopment Analyst (DEA) to evaluate certain campaigns. The dissertation describes political election campaigns of certain political party.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317392
Date January 2017
CreatorsHOUŠKOVÁ, Šárka
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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