This thesis deals with young people´s attitudes towards advertising on Facebook, which type they prefer and how it should be presented. The purpose of the essay is to offer advertisers a better knowledge concerning the Facebook users advertising preferences. This knowledge can be used to produce advertising with a higher chance of acceptance among Facebook users. The results have been collected by a quantitative survey and they are presented in statistic form. One of the main results was that young people wanted a more individual adapted type of advertising. This advertising should also contain humour and be something that differentiates it from the rest.
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-13588 |
Date | January 2011 |
Creators | Nordheim, Niklas, Johansson, Richard |
Publisher | Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV |
Source Sets | DiVA Archive at Upsalla University |
Language | Swedish |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
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