This master thesis Advertisements in Textbooks: A New Medium? covers the field of school textbooks for primary and secondary schools. Its aim is to analyse advertisements, which have become part of some textbooks. The thesis is also examining if the advertisements are in compliance with the Czech law. The project contains descriptive analysis of the found advertisements. It also comprises statements by the textbook publishers and by the Ministry of Education.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:267043 |
| Date | January 2017 |
| Creators | Mikulka, Jan |
| Contributors | Vochocová, Lenka, Zezulková, Markéta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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