The thesis focuses on the semantic analysis of the advertisement of different Czech beer brands which have been on the market for the last twenty years. The theoretical part consists of the interpretation of marketing strategies and psychology and decodes the typical advertising language and content of chosen advertisements. The thesis also deals with the history of beer, brewery and law restrictions of advertising alcoholic products.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:398987 |
| Date | January 2019 |
| Creators | VEDROVÁ, Adéla |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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