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Klamavá reklama u rychloobrátkového zboží / Misleading advertising and FMCG

The theoretical part is divided into four chapters. The first chapter deals with competition, the second chapter is about Czech law advertising regulation and about Community law. The third chapter describes misleading advertising and the fourth chapter deals with FMCG. The practical part analyzes current ads. The first chapter describes the method of analysis. The second chapter deals with use of misleading and the third chapter analyzes misuse of truthful information in advertising. The last chapter focuses on the advertising hyperbole.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76686
Date January 2009
CreatorsTeprtová, Irena
ContributorsBoháček, Martin, Postler, Milan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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