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Reklama vs PR v dobe ekonomickej krízy / Advertising vs Public Relations Throughout the Economic Crisis

In my diploma thesis I inquire into mutual comparison of the two of the main communication industries in a marketing mix -- advertising and public relations. I also look deeper into how much the recent global economic crisis of 2009 -- 2010 has an impact on a development of those two industries in the Czech Republic. I am try to describe their common and different attributes, their possibilities in the communication mix, as well as I try to estimate a future development of both of the industries, based on a theoretical background and questionnaire research amongst advertising, PR and marketing professionals.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76300
Date January 2009
CreatorsBodnár, Marcel
ContributorsPostler, Milan, Frýdl, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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