The diploma thesis deals with the business strategy of a chosen quarry within the scope of promotion of one concrete chosen stone product. The thesis consists of two parts - a theoretical and a practical one. The theoretical part introduces the linear information research focusing on the explanation of a definition and dividing of the quarry, granite and its mining, the concept of the company and afterwards the explanation of business strategies, strategical thinking and the company management. In the final part of the linear research the thesis deals with the product itself, its distribution and promotion.
The second, practical part focuses on the chosen quarry in the Czech Republic, which is presenting one of its products. On the grounds of a questionnaire research a concrete type of promotion which should lead to better selling of the product and therefore better profitability of the company will be suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:263044 |
| Date | January 2017 |
| Creators | Hakenová, Markéta |
| Contributors | Regnerová, Olga, Zdeněk, Zdeněk |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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