This thesis deals with the issue of marketing activities within the selected company. In the practical part there are suggestions and recommendations made on the basis of theoretical grounds and complex analysis. They are supposed to lead to brand building, improving the situation on the market and to attracting customers. In the practical part there is also a marketing campaign plan using modern marketing tools.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224791 |
| Date | January 2014 |
| Creators | Křivánková, Renata |
| Contributors | Koucký, Radomír, Konečný, Štěpán |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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