The diploma thesis focuses on advertising in selected newspapers in Czechoslovakia between the wars. Analyzed advertisements are compared with historical knowledge and consider as a reflection of the economic, social and political situation. According to the knowledge, the period is divided into four parts which show different developments. Advertisements are analyzed and compared between these parts. In each of these parts are described advertising sections the most typical for particular period, which are often related to the economic, social or political situation. The work, for example, observes correlation between amount of advertisements and economic growth or crisis. The work also examines a reflection of the technological development and modern civilization progress. The most frequent products and brands are described as well as social trends and customs, which we can induce from the advertisements. Further there is the analysis the qualitative progress of advertising. Last but not least, there is a comparison of content and the amount of advertising among the analyzed newspapers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199549 |
| Date | January 2013 |
| Creators | Požárek, Martin |
| Contributors | Szobi, Pavel, Váňa, Daniel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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