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Model elektronického obchodu a jeho marketingové strategie / E-commerce Model and its Marketing Strategy

The content of the work is the creation e-shop of company Dagen Ltd. on Skutrymoto.cz domain. The subject of sold are the scooters, ATVs, motorcycles and motorcycle accessories. E-shop is developed using open source system Prestashop. The work also deals with issues of current marketing model and its use.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223608
Date January 2012
CreatorsPawlas, Michal
ContributorsJunga,, Filip, Dvořák, Jiří
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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