The presented thesis aims establishment of a competitive business on a basis of a well-prepared, viable business plan. The range of offered products includes beads and beads components as well as creative classes for children and adults. Porter Five Forces Analysis, PEST analysis, SWOT analysis and a questionnaire survey were employed. Pivotal chapter - Custom design solutions – was structured in accordance with the business plan. According to the results the potential customers are interested in the products and the business would be prosperous in today´s competitive environment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:234763 |
| Date | January 2016 |
| Creators | Bajerová, Veronika |
| Contributors | Dušková, Radmila, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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