Master´s thesis proposes a marketing communication for 1. FC Brno joint-stock company. Studied company´s business activities are focused on specific segment of market with substantial use of marketig tools. Prezentation itself is based on some important analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221576 |
| Date | January 2007 |
| Creators | Pazdera, Tomáš |
| Contributors | Jindra, Josef, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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