The diploma thesis deals with semiotics, its derivative analysis and it is focusing on analysis of selected commercial spots of Apple Inc. In first place it defines semiotic, semiotic analysis and concepts contained in it. Next step is about analysis commercial spots in the depth from several points of view based on the theoretical foundation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:194658 |
| Date | January 2014 |
| Creators | Hervíř, Petr |
| Contributors | Novák, Michal, Kincl, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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