In the past 10 years, the automobile market of Taiwan has been about 400,000 automobiles per year, and the average output per automaker in Taiwan has been in the range from 30,000 to 50,000 automobiles per year. According to the relevant studies, to reach the goal of economic size of production, 100,000 automobiles should be produced per model per year and the total output of an automaker should be more than 400,000 automobiles. There are 10 automakers in Taiwan. What are the economic and trade policies that have brought about so many automakers in Taiwan? Is this an example of extreme loosening of the control of the automobile industry or if this has something to do with the big profit margin in the industry? Taiwan has entered the WTO; the economic and trade policies of Taiwan should be so set that they can further the development of the automobile industry of Taiwan in the Chinese market and other parts of the world by utilizing the trade advantages of Taiwan.
In this study, we look into the changes of the economic and trade policies of Taiwan in terms of their impacts on the automobile industry of Taiwan; we also try to assess the causes of such changes. What are the policies that have caused the evolution of the automobile industry of Taiwan? Why can¡¦t the automakers in Taiwan develop their own brand like the manufacturers in the microelectronic industry, motorcycle industry and bicycle industry in Taiwan? In this study, from the economic perspective and the perspective of the relevant policies, we examine the consumer market and buyers¡¦ preferences on the demand side; while, on the supply side, we look into the competition strategies adopted by the automakers and their competitiveness through the R & D, production technologies and competitiveness of these automakers. We also examine the impacts of the relevant government policies on the automobile industry and the challenges posed by Taiwan¡¦s entry into the WTO. Our aim is to understand the problems and difficulties found in the government policies and the evolution of the automobile industry of Taiwan so that we infer how the government policies will be evolved into and the crucial factors that have caused the changes in the policies.
In this study, we look into how the crucial factors have caused the changes in the automobile industry. Through the previously described approaches and the assessment of the policies relating to the automobile industry, we can identify the successful and failure experience in the past and infer the competitive advantages and the policies in the future. Also, through the simulation of the optimal development direction of the policies relating to the automobile industry, we bring forth the future development direction of the automobile industry for the reference of the relevant government agencies so as to create an environment that allows the manufacturers of the industry to establish production facilities in China and to enter other markets of the world and so that the goals of autonomous product development and the sustainable development of the automobile industry of Taiwan may be reached and the products of these manufacturers may be more competitive in terms of the global market.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0826107-101325 |
| Date | 26 August 2007 |
| Creators | Gao, Jin-lai |
| Contributors | Qing-tai,Li, Jin-ming,Fun, Hui-an,Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0826107-101325 |
| Rights | not_available, Copyright information available at source archive |
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