Abstract
In recent years, the domestic market has suffered shrinking domestic demands resulting from the long term poor economy. In this year, this is particularly prominent that every segment of the retail industry has rather reserved or pessimistic expectations of the economic growth for the next few years. When the performance of business enterprises and channels can no longer grow with economic growth, only through the research and implementation of successful marketing activities and channel strategies can there be an opportunity for another performance peak.
In addition to developing strong capabilities in marketing planning, information application, market development, market analysis and retail management, good channel relationship and research are the most important factors of success. This study investigates the relationships between the series of activities conducted by business enterprises and channel management, and their interrelationship. It aims to provide business enterprises some decision reference in marketing and management strategy.
The results of the study indicate that brand image, product, promotion pricing and service strategy have significant and positive relationship with relation marketing of the channel.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0130107-170452 |
| Date | 30 January 2007 |
| Creators | Hsieh, Hsi-Yang |
| Contributors | Tai-Hwa Chow, Hueime Liang, Pei-Hwa Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0130107-170452 |
| Rights | not_available, Copyright information available at source archive |
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