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How customer loyalty programs can influence relational marketing outcomes: using customer-retailer identification to build relationships

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1. http://rave.ohiolink.edu/etdc/view?acc_num=osu1190142786

Identifer	oai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:osu1190142786
Date	21 September 2007
Creators	Ha, Sejin
Publisher	The Ohio State University / OhioLINK
Source Sets	Ohiolink ETDs
Language	English
Detected Language	English
Type	text
Source	http://rave.ohiolink.edu/etdc/view?acc_num=osu1190142786
Rights	unrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.