This Diploma Thesis deals with the CRM system in the marketing concept of the multinational company Vodafone Czech Republic plc. The aim was to evaluate the system operation and implementation of sales strategies with respect to the customer. The basic hypothesis of the project was the question of whether the firm is managed by its customer, or whether the firm is in tow of its client. This work assesses theoretical approaches and marketing strategies focusing on the practical application of the strategy in the czech branch of the Vodafone plc. in relation to customers. This thesis has a proactive approach by the company to the customer - sales calls over the Customer Solution sales map, building relationships with customers through the strategy Vodafone Way, expanding the sales network through franchising and unification of new frameworks into project Filip.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76186 |
| Date | January 2010 |
| Creators | Urbančík, Marcel |
| Contributors | Lhotáková, Markéta, Bučko, Ján |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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